Why Guess?

May 01, 2014

question-markYou may have heard our costing department tagline: Why Guess? If you have not, well now you have! Recently our entire firm has been tasked with coming up with a tagline for the firm as a whole. Our separate departments may have our own, but we want a firm tagline that represents our brand. It has been fun getting accountants to be creative and to think outside of the box. I know in my designated group a lot of us were setting up tents inside our box as we were challenged with the thought of stepping outside!

The one thing I noticed is that regardless as to how creative we were being, we were all very positive about our firm company. We all focused on how we are much more than just compliance; how we pride ourselves in providing excellent service and how we are very well-rounded given the various areas of specialization. I think that says a lot about us as a firm and the respect we all have for one another and the bigger picture: our company. How would that look at your company? Would everything be painted in a positive light? Or do you think your 3 second tagline would be something like: don’t come to us; we’re no good, etc? How your internal customers (your employees) feel, says a lot about your company!

Back to our costing tagline of “Why Guess?” – What would your cost accounting department say to this: because we always have, we don’t know any other way. Or would they say I agree we do not!

Guessing on your costing is a huge gamble to take. If your costing is wrong you could be setting your prices too low and you will not be able to cover your costs, or you could be setting your prices too high and pricing yourselves out of the market. Either way you will be out of business before you know it. Cost information is way too valuable and too many people’s livelihoods depend on it being accurate. So Why Guess?

Categories: Cost Accounting